Betsson Q2 2026 Profit Falls 39% as B2B Unit Weakens

Betsson AB reported Q2 2026 revenue of 310.2 million euros on 17 July 2026, a record for the quarter and up about 2 percent from 303.7 million euros a year earlier. But profitability fell sharply: operating profit (EBIT) dropped 39 percent to 42.2 million euros and net income fell to 30.4 million euros, as a weaker B2B division outweighed strong World Cup driven growth in Latin America. CEO Pontus Lindwall pointed to healthy business-to-consumer momentum, aided by the FIFA World Cup that kicked off in June.

The result captures a familiar 2026 tension for online gambling groups: top-line records alongside squeezed margins. For Betsson, the swing factor was its B2B arm, which the company said sat below year-earlier levels even as its core consumer brands grew. Here are the numbers, the drivers and what they mean.

What were Betsson's Q2 2026 results?

Betsson posted record Q2 revenue of 310.2 million euros, with EBIT of 42.2 million euros, EBITDA of 58.5 million euros and net income of 30.4 million euros. Earnings per share came in at 0.22 euros. Revenue rose while every major profit line fell, a clear sign that costs and a softer B2B mix, rather than demand, drove the profit decline.

• Revenue: 310.2 million euros, up about 2 percent from 303.7 million euros in Q2 2025 (Betsson).
• Operating profit (EBIT): 42.2 million euros, down 39 percent from 68 million euros a year earlier.
• Net income: 30.4 million euros, down about 38 percent year on year.

Why did Betsson's profit fall despite record revenue?

The main drag was Betsson's B2B division, which the company said "remained at a lower level than previous year," weighing on group profitability even though it had "stabilised." EBITDA fell 31 percent to 58.5 million euros and EBIT fell 39 percent, a much steeper decline than the modest revenue gain. In short, Betsson kept growing customers and turnover but converted less of it to profit than in a very strong Q2 2025.

How did casino and sportsbook perform?

Casino remained Betsson's biggest engine, generating 217.6 million euros, up 2 percent, while sportsbook revenue rose 1 percent to 91.3 million euros. Crucially, sportsbook margin improved to 10.5 percent from 9.5 percent a year earlier, helped by favorable World Cup results for the operator.

Metric	Q2 2026	Year-on-year
Group revenue	310.2m euros	Up about 2%
Casino revenue	217.6m euros	Up 2%
Sportsbook revenue	91.3m euros	Up 1%
Sportsbook margin	10.5%	Up from 9.5%
EBIT	42.2m euros	Down 39%
Net income	30.4m euros	Down about 38%

How big was the World Cup effect?

The 2026 FIFA World Cup, which kicked off in June, was a clear tailwind for Betsson's sportsbook and its Latin American brands. Lindwall singled out the tournament as a positive driver of the consumer business.

"The second quarter was characterised by continued healthy growth in our B2C business, positively impacted by the FIFA World Cup that kicked off in June." Pontus Lindwall, CEO, Betsson

The World Cup has been a defining commercial event for the whole sector this summer. We looked at the wider picture in our analysis of how much money bookmakers make from the World Cup 2026, where a favorable results run can lift sportsbook margins across the board.

Why is Latin America so important to Betsson?

Latin America grew 32 percent to record levels in the quarter and now accounts for more than a third of Betsson's total group revenue. The company highlighted Peru and Argentina as standout markets, both boosted by World Cup betting activity. That regional shift mirrors a broader industry trend, with suppliers and operators leaning on Latin America and North America for growth as European markets mature.

What did Betsson do with capital in the quarter?

Betsson stayed shareholder-friendly. The board approved a dividend of 0.66 euros per share, completed a 40 million euro share buyback covering 3.85 million shares, and secured a 75 million euro credit facility. Those moves signal confidence in cash generation even as reported profit fell, and give Betsson firepower for further buybacks or acquisitions.

How does this compare with peers?

Betsson's mixed quarter fits a wider 2026 pattern of resilient revenue and pressured margins. Supplier Evolution saw revenue slip in the same period, as covered in our report on Evolution's Q2 2026 results, while operator Entain has moved to cut costs, announcing it would cut 500 jobs as UK gambling taxes bite. Across the board, growth is coming from the Americas while cost and tax pressure squeezes the bottom line.

What is the outlook for Betsson?

Betsson enters the second half with record quarterly revenue, improving sportsbook margins and a stabilising B2B unit, but investors will want to see profit recover. The key questions are whether B2B can return to year-on-year growth, whether the Latin American surge is durable beyond the World Cup, and how quickly margins rebound. With a fresh credit facility and an active buyback, management has the tools to keep investing while defending shareholder returns.

Is Betsson's growth sustainable after the World Cup?

That is the central risk. A major tournament inflates both turnover and sportsbook margin, so a portion of the Latin American strength may normalize once the World Cup ends. Betsson's task is to convert new World Cup customers into retained casino and sportsbook players, the same challenge every operator faces after a marquee event. Retention data in Q3 and Q4 will show whether the summer's gains stick.

Key facts at a glance

• Q2 2026 revenue of 310.2 million euros, a quarterly record, up about 2 percent year on year (Betsson).
• Operating profit fell 39 percent to 42.2 million euros; net income fell to 30.4 million euros.
• Casino revenue 217.6 million euros (up 2 percent); sportsbook 91.3 million euros (up 1 percent).
• Latin America grew 32 percent to record levels and is now over a third of group revenue.
• Board approved a 0.66 euro per share dividend and completed a 40 million euro buyback.

Sources: iGaming Future, SBC News and Betsson investor relations.

Frequently asked questions

What was Betsson's Q2 2026 revenue?

Betsson reported record Q2 2026 revenue of 310.2 million euros, up about 2 percent from 303.7 million euros in the same quarter of 2025.

Why did Betsson's profit fall in Q2 2026?

Operating profit fell 39 percent to 42.2 million euros mainly because Betsson's B2B division remained below year-earlier levels, weighing on profitability even though the consumer business grew.

How did the World Cup affect Betsson?

CEO Pontus Lindwall said the FIFA World Cup, which kicked off in June, positively impacted the B2C business. It helped lift sportsbook margin to 10.5 percent from 9.5 percent and drove record growth in Latin America.

How important is Latin America to Betsson?

Latin America grew 32 percent to record levels in Q2 2026 and now represents more than one third of Betsson's total group revenue, with Peru and Argentina performing strongly.

Did Betsson pay a dividend?

Yes. The board approved a dividend of 0.66 euros per share, completed a 40 million euro share buyback of 3.85 million shares, and secured a 75 million euro credit facility during the quarter.

Updated July 2026. Figures are drawn from Betsson's interim reporting and contemporaneous industry coverage. This is trade news for readers aged 18 and over, not betting advice.