Entain UK CMO Charlotte Emery Departs After Two Years

Charlotte Emery has left her role as chief marketing officer for Entain's UK and Ireland brands after two years, the company confirmed on July 21, 2026. Her exit, described as a mutually agreed separation, comes weeks after Entain announced roughly 500 job cuts globally in response to steep new UK gambling taxes, and a successor has not yet been named.

Who is Charlotte Emery and why is she leaving Entain?

Emery is the outgoing chief marketing officer for Entain's UK and Ireland division, where she oversaw brand and media strategy across Ladbrokes, Coral, Gala and Foxy Bingo. Entain has not given a detailed public reason for her departure beyond calling it a mutually agreed exit, and the company says it is now recruiting for a replacement rather than folding the role into an existing team.

When did Charlotte Emery become Entain UK CMO?

Emery joined Entain in June 2024, moving from a senior marketing role at William Hill, according to reporting at the time from SBC News. Her appointment landed in the middle of a wider strategic review of Entain's UK marketing operation, and her July 2026 exit means she held the post for almost exactly two years.

What did Charlotte Emery achieve during her tenure?

Emery's two years centered on consolidating and modernizing Entain's UK agency roster. In June 2025 she appointed Atomic London as Ladbrokes' lead creative agency, and later that year she completed a 90 million pound review of Entain UK and Ireland's media account that moved the business from the7stars to PHD, part of the Omnicom network. She was also recognized in Campaign's Power 100 list for 2025, and took part in the Markel Magnolia Cup charity horse race, helping raise more than 56,000 pounds for the King's Trust International.

What did Bejay Patel say about Emery's departure?

Bejay Patel, managing director of Entain UK and Ireland, credited Emery's leadership in a statement confirming her exit, saying she "lead the marketing function with passion and energy over the last two years." Patel's comment frames the departure as an amicable one, consistent with Entain's description of it as a mutually agreed separation rather than a redundancy tied to the wider cost cutting program.

Why is Entain cutting costs and jobs in 2026?

Emery's exit lands weeks after Entain confirmed it is cutting about 500 roles globally, close to 2 percent of its workforce, a move the company has linked to a sharp rise in the cost of doing business in Britain. Entain chief executive Stella David had previously warned that higher gambling levies could force store closures and job losses, and a company spokesperson said the changes are intended to make "Entain a stronger, better business." iGaming Daily News covered the wider restructuring in detail in Entain Job Cuts: Ladbrokes Owner Cuts 500 Roles as UK Tax Bites.

How much are the new UK gambling taxes costing Entain?

The UK government's April 2026 reforms nearly doubled the existing levy on online gambling and introduced a new general duty on remote betting, due to take effect the following year, excluding horseracing and spread betting. Entain estimates the changes will add about 200 million pounds to its annual costs, and the wider industry faces an estimated 1.1 billion pounds in additional annual costs by 2031. Entain's share price has fallen nearly 40 percent over the past year as investors weigh the impact, and the company has already moved to cut costs elsewhere, including selling a 20 percent stake in its Central and Eastern European business and ending Coral's five decade sponsorship of the Cheltenham Festival.

How are rival operators responding to the same tax pressure?

Entain is not alone in restructuring around the new tax regime. Evoke Plc, which owns William Hill, has closed around 200 betting shops as it adjusts to the same levy increases, a scale of retail contraction that underlines how directly the UK's 2026 tax changes are reshaping the high street betting market. Rising costs have also pushed operators to watch lightly regulated prediction market platforms such as Polymarket and Kalshi more closely, since they compete for the same betting spend without carrying the same tax burden.

Who will replace Charlotte Emery as CMO?

Entain has confirmed it is actively searching for a new chief marketing officer for its UK and Ireland business, but no candidates have been named publicly. Given the scale of the agency and media relationships Emery built, including the Atomic London and PHD appointments, her successor will inherit a UK marketing operation that has already been substantially restructured, rather than one requiring an immediate overhaul.

Does this affect Ladbrokes, Coral and Gala day to day marketing?

Entain has not announced any redundancies within the marketing division itself, and the agency partnerships Emery put in place at Atomic London and PHD remain in place for now. That suggests continuity in how Ladbrokes, Coral, Gala and Foxy Bingo campaigns are planned and bought in the near term, even as the company searches for new marketing leadership.

How does this fit into Entain's broader 2026 restructuring?

Emery's departure sits alongside Entain's global job cuts, its CEE divestment and its retreat from long standing sponsorships as part of a single response to the UK's tougher tax environment. Executive and leadership changes often accompany this kind of cost program, and a CMO exit after a major agency and media overhaul is a natural point for a management transition, even when it is not directly tied to layoffs.

What happens next for Entain's UK marketing strategy?

Entain's recruitment process for a new CMO will be the next milestone to watch, alongside how the UK gambling levy changes continue to affect operator spending on marketing, sponsorship and media more broadly. iGaming Daily News will continue tracking Entain's UK leadership and cost cutting program as new details emerge.

Frequently asked questions

Why did Charlotte Emery leave Entain?

Entain described her exit as a mutually agreed separation after two years as UK and Ireland chief marketing officer, without citing a specific reason beyond that framing.

Who is Entain's new UK chief marketing officer?

No successor has been named as of July 2026. Entain says recruitment for the role is underway.

Is Charlotte Emery's exit linked to Entain's 500 job cuts?

Entain has not linked her departure directly to the job cuts, and no redundancies have been announced within the marketing division. The timing follows Entain's wider cost cutting program, which was driven by new UK gambling taxes.

What brands did Charlotte Emery oversee at Entain?

She was responsible for marketing across Ladbrokes, Coral, Gala and Foxy Bingo as part of Entain's UK and Ireland division.

What were Charlotte Emery's biggest achievements at Entain?

She appointed Atomic London as Ladbrokes' lead creative agency in 2025, completed a 90 million pound UK and Ireland media review that moved the account to PHD, and was named to Campaign's Power 100 for 2025.

Updated July 2026.