Matchbook Powers ADI PredictStreet Prediction Markets in Five Regulated Countries

Matchbook, the peer-to-peer betting exchange, is now operating ADI PredictStreet's prediction markets entirely on its own proprietary platform across the UK, Ireland, Brazil, Canada and Mexico, and it is doing so without any blockchain or crypto layer. A Matchbook spokesman confirmed the hub is "offered on Matchbook's proprietary platform and fully operated by Matchbook" under Matchbook's own licences, positioning the exchange as regulated infrastructure for a sector that has been dominated by crypto-native rivals such as Polymarket and Kalshi.

The tie-up went live for the FIFA World Cup 2026 and has quietly widened since. A recently completed and previously undisclosed launch in Mexico takes the footprint to five regulated jurisdictions, and ADI PredictStreet has signalled a phased rollout into new sports and non-sports markets now that the tournament is over. It is one of the clearest signs yet that Europe's licensed betting operators, not just US financial-exchange startups, intend to compete for the prediction markets prize.

What is the Matchbook and ADI PredictStreet deal?

It is a full-service arrangement in which Matchbook runs ADI PredictStreet's prediction markets on Matchbook's own technology and licences. According to a Matchbook spokesman, the exchange supplies "best-in-class pricing, liquidity, exchange infrastructure and matching engine," while ADI PredictStreet supplies the consumer brand. Crucially, the spokesman added: "At this time, we do not make use of any of ADI PredictStreet's proprietary technology, blockchain, or crypto solutions." In other words, the prediction hub is powered by a conventional, regulated betting exchange rather than an on-chain settlement system.

Which countries can access the prediction markets?

The markets are live in five regulated territories: the United Kingdom, Ireland, Brazil, Canada and Mexico. The UK, Ireland and Brazil rollouts came first around the World Cup, Canada followed, and Mexico was added most recently in a launch that had not previously been made public. Matchbook holds licences in several of these markets, and the spokesman noted the exchange works "across a variety of models," from a fully serviced operation to white-label arrangements, depending on the partner and jurisdiction.

Does the platform use crypto or blockchain?

No. This is the single biggest point of difference from the best-known prediction market operators. Where Polymarket settles in stablecoins on a blockchain and much of the US prediction market scene is crypto-adjacent, the Matchbook-run hub deliberately avoids that stack. The exchange confirmed it is not using ADI PredictStreet's blockchain or crypto technology, relying instead on the same fiat rails, matching engine and compliance systems that power its sports exchange. For regulators wary of anonymous on-chain flows, that is a meaningful distinction.

How is this different from Kalshi and Polymarket?

The Matchbook model is a licensed betting-exchange approach, not a financial-contract or crypto approach. Kalshi operates as a US regulated derivatives exchange and Polymarket has grown as a crypto-native platform, and both have faced fierce jurisdictional fights. iGaming Daily News has tracked how Kalshi prediction market odds are spreading into mainstream search, and how the Czech Republic banned Polymarket outright. Matchbook is taking the opposite route: build on existing gambling licences and exchange plumbing so the product sits comfortably inside established regulatory regimes.

Feature	Matchbook / ADI PredictStreet	Typical crypto-native model
Settlement	Fiat, via exchange matching engine	Stablecoins on blockchain
Licensing basis	Matchbook gambling licences	Derivatives or offshore registration
Live markets	UK, Ireland, Brazil, Canada, Mexico	Often global, frequently blocked locally
Crypto exposure	None	Central to the product
Operator role	Regulated infrastructure provider	Direct-to-consumer platform

What markets can players trade?

The initial hub centred on the FIFA World Cup 2026, with contracts on the tournament winner, group-stage outcomes, the top scorer and in-play predictions, alongside live streaming of all 104 World Cup matches. That breadth of football content, paired with live video, was designed to convert casual World Cup interest into repeat trading. With the tournament finished, the product now pivots toward a wider calendar.

Why is Matchbook moving from a Betfair rival to prediction market infrastructure?

Because the economics of being "regulated plumbing" may be more attractive than fighting Betfair head-on for exchange bettors. For years Matchbook positioned itself as a low-commission alternative to the dominant sports exchanges. Powering prediction market brands that lack multi-jurisdictional licences and compliance infrastructure lets Matchbook monetise its hardest-won assets, its licences and its matching engine, without having to win the consumer brand war itself. As the prediction sector grows, demand for that kind of compliant back end is likely to rise.

What is the Gibraltar connection?

ADI PredictStreet is also the flagship licensee under Gibraltar's dedicated prediction markets regulation, the first bespoke framework of its kind, published on 13 July 2026. ADI PredictStreet CEO Dimitrios Psarrakis framed the Gibraltar approval as a foundation for expansion, saying the operator can now pursue a phased rollout of regulated markets beyond football. The Matchbook partnership and the Gibraltar licence are two halves of the same strategy: distribution through a licensed exchange, and a purpose-built home regulator.

"Matchbook's exchange heritage, regulatory footprint in the UK and Ireland, and proven technical infrastructure make them a strong partner," said Dimitrios Psarrakis, chief executive of ADI PredictStreet.

How big is the prediction market opportunity?

The sector's headline valuations have exploded. Industry reporting has put Polymarket at around 15bn dollars and Kalshi at roughly 22bn dollars, numbers that have pulled established gambling companies off the sidelines. Prediction markets sit in a contested space between betting and financial trading, and the size of those valuations helps explain why an exchange like Matchbook would build the infrastructure to serve the category rather than watch it grow elsewhere.

What are the regulatory risks?

They are real and already surfacing. Germany's regulator, the GGL, opened a formal investigation into ADI PredictStreet's World Cup advertising because the operator does not hold a German licence, a reminder that a product legal in one market can trigger enforcement in another. Several jurisdictions, including France, Belgium, Portugal, Italy and others, have treated prediction platforms as unlicensed gambling. Matchbook's licence-first, no-crypto model is partly a hedge against exactly this kind of exposure, but it does not make the sector risk-free.

What happens next for ADI PredictStreet?

Expansion into new verticals is the stated plan now that the World Cup is over. Psarrakis has said the platform intends to extend into other sports, entertainment, culture, weather and selected political events, subject to regulatory approval. Matchbook, for its part, has flagged post-World Cup expansion into additional sports on its side of the operation. Whether the fiat, licensed model can match the reach of crypto-native rivals is the open question that the next 12 months will answer.

Who is Dimitrios Psarrakis and what is ADI PredictStreet?

Dimitrios Psarrakis is the chief executive of ADI PredictStreet, a prediction markets operator that became a FIFA World Cup 2026 sponsor and holds a Gibraltar licence. On the Gibraltar milestone he said: "Successfully completing this first phase with Gibraltar validates both our platform and our approach to responsible innovation." The company is using high-profile sports sponsorship and a licensed exchange partner to build a mainstream, compliance-led alternative to the crypto prediction platforms that have driven most of the sector's early growth.

Updated July 2026

This report reflects the latest confirmed detail on the Matchbook and ADI PredictStreet partnership as of July 2026, including the previously undisclosed Mexico launch and the post-World Cup expansion plans. Sources include Gambling Insider, iGaming Business and Gaming Intelligence. iGaming Daily News covers the industry for a professional audience and supports responsible gambling. Prediction market products are for adults aged 18 and over.

Frequently asked questions

Is Matchbook a prediction market?

Matchbook is a betting exchange that now also operates ADI PredictStreet's prediction markets on its own platform. It provides the pricing, liquidity, matching engine and licences, while ADI PredictStreet supplies the consumer-facing brand.

Does ADI PredictStreet use cryptocurrency?

On the Matchbook-run hub, no. Matchbook has confirmed it does not use ADI PredictStreet's blockchain or crypto technology and runs the markets on conventional, regulated fiat infrastructure.

Where are the ADI PredictStreet markets available?

They are live in five regulated jurisdictions: the UK, Ireland, Brazil, Canada and Mexico, with the Mexico launch being the most recent addition.

Is ADI PredictStreet regulated?

Yes. ADI PredictStreet is a licensee under Gibraltar's dedicated prediction markets regulation and operates in other markets through Matchbook's licences. It has, however, drawn a German GGL advertising investigation because it lacks a German licence.

How is this different from Kalshi and Polymarket?

Kalshi runs as a US regulated derivatives exchange and Polymarket is crypto-native, while the Matchbook-run hub uses gambling licences and fiat settlement with no crypto layer, a fundamentally different regulatory and technical model.