Rush Street Gaming Co-Founder Launches Vegas Club Casino in New Jersey, Targeting Top 10 Market Position

Updated July 2026

G2 Digital, a newly formed online casino operator co-founded by Greg Carlin, a co-founder of Rush Street Gaming and Rush Street Interactive, and Dan Alexander, the executive who launched PlayStar into a top-ten New Jersey operator, has launched Vegas Club Casino in New Jersey. The platform operates under a market access agreement with Caesars Entertainment and a licence from New Jersey's Division of Gaming Enforcement. It enters a market generating record revenue: New Jersey online casino gross gaming revenue reached $271 million in June 2026, a 17.5% year-over-year increase, while H1 2026 revenue surpassed $1.59 billion, up 15.0% from the prior year.

• New operator: G2 Digital, co-founded by Greg Carlin and Dan Alexander
• Brand: Vegas Club Casino, accessible at NJ.PlayVegasClub.com and via iOS and Android apps
• Market access: Agreement with Caesars Entertainment; licensed by New Jersey Division of Gaming Enforcement
• Player eligibility: Must be 21 or older and physically located in New Jersey
• New Jersey June 2026 iGaming revenue: $271 million (up 17.5% year over year)
• New Jersey H1 2026 iGaming revenue: $1.59 billion (up 15.0% from H1 2025)
• Vegas Club was one of three new online casino launches in New Jersey in June 2026 alone
• Planned future markets: Alberta, Ontario (Canada), and Pennsylvania

Who Are the Founders of G2 Digital?

Greg Carlin brings perhaps the most significant founding pedigree of any new entrant to the New Jersey online casino market in recent years. Carlin co-founded Rush Street Gaming, a multi-casino operator that built seven land-based casinos, and Rush Street Interactive (RSI), the online sportsbook and casino business that grew into one of the most recognised brands in US legal sports betting under the BetRivers label. The RSI playbook, which emphasised strong player relationships, transparent promotional terms, and responsible gambling features, was influential in shaping how US online gaming operators approached customer acquisition during the post-PASPA expansion period.

Carlin is currently active as the owner of Granite State Gaming and Hospitality, which operates the Beach Club Casino and Lilac Club Casino in New Hampshire. The New Hampshire operations provide a live laboratory for the operational approach he intends to apply at Vegas Club Casino in New Jersey.

Co-founder Dan Alexander brings 15 years of regulated online gaming experience, most notably as the executive who launched PlayStar Casino in New Jersey, growing it to a top-ten position in the state's competitive market. The combination of Carlin's land-based and online gaming expertise with Alexander's New Jersey market-building track record represents a credible founding team for a new entrant at a moment when the New Jersey market, while competitive, continues to expand at double-digit annual growth rates.

What Vegas Club Casino Offers Players

Vegas Club Casino's launch library encompasses hundreds of slot titles, classic and video table games, and a player rewards programme. The platform is available via dedicated iOS and Android applications and through the web at NJ.PlayVegasClub.com. Play is restricted to users aged 21 and over who are physically located within New Jersey's geographic boundary at the time of play, in compliance with New Jersey gaming regulations.

G2 Digital has positioned the brand around long-term player relationships rather than aggressive short-term promotional competition. The company emphasises transparent promotion terms and reduced restrictive bonus conditions compared to industry norms, a positioning that mirrors the approach Carlin used at Rush Street Interactive when building BetRivers into a trusted alternative to the larger promotional-spending sportsbooks.

The Caesars Entertainment Market Access Agreement

In New Jersey, online casino operators must access the market through a licence held by or in partnership with a land-based Atlantic City casino licence holder. Vegas Club Casino secured its market access through an agreement with Caesars Entertainment, which holds multiple Atlantic City licences and has become one of the more active market access partners for third-party online operators in the state.

Caesars Entertainment itself is currently involved in significant corporate activity: Tilman Fertitta's Fertitta Entertainment is pursuing a $17.6 billion acquisition of the company, with Nevada Gaming Commission approvals progressing and the deal expected to close in spring 2027. The Caesars market access agreement for Vegas Club Casino pre-dates those corporate developments and is not expected to be materially affected by the ownership transition.

New Jersey's Record iGaming Revenue Performance

Vegas Club Casino is entering a New Jersey market at a point of sustained, exceptional growth. The state reported $271 million in online casino gross gaming revenue for June 2026, a 17.5% increase from June 2025. This continued a streak of consecutive year-over-year growth months that has made New Jersey one of the most closely watched online casino markets in the world, consistently demonstrating that mature regulated markets can sustain double-digit growth rates years after initial launch.

The first half of 2026 was particularly strong: H1 2026 revenues exceeded $1.59 billion, representing 15.0% growth from H1 2025. New Jersey, which launched online casino gaming in November 2013, has now operated a licensed digital casino market for more than 12 years, making it one of the oldest continuously operating regulated online casino markets in North America and a model cited by other states considering iGaming legislation.

New Jersey Online Casino Market in Context

Metric	Data
June 2026 gross gaming revenue	$271 million (up 17.5%)
H1 2026 gross gaming revenue	$1.59 billion (up 15.0%)
Market launch date	November 2013
New casino launches in June 2026	Three (including Vegas Club Casino)
Licensing authority	New Jersey Division of Gaming Enforcement
Required land-based partner	Atlantic City casino licence holder

Why Veterans Keep Entering New Jersey's Competitive Market

New Jersey's online casino market has more than a dozen active licensed operators competing across slots, table games, and live dealer products. Despite that competitive landscape, experienced operators continue to launch new brands in the state. The growth trajectory, with 15% to 17% annual gains despite market maturity, suggests that the total addressable player base is still expanding and that well-run new entrants can capture share.

For Carlin and Alexander, the argument for entering is rooted in differentiation. They argue that the market's largest operators have prioritised volume promotional spending over player experience quality, creating space for an operator that competes on trust, transparency, and product quality rather than welcome bonus size. This positioning worked for PlayStar's growth to top ten under Alexander's leadership and for BetRivers' establishment under the RSI model that Carlin helped build.

Plans for Expansion Beyond New Jersey

G2 Digital has identified Alberta and Ontario in Canada and Pennsylvania in the United States as its next planned markets, subject to regulatory approval in each jurisdiction. The Pennsylvania online casino market is the second-largest in the United States, generating more than $2 billion annually, and would represent a significant step up in scale from New Jersey. The Canadian provinces, particularly Ontario with its open licensed framework and 48 active operators, represent further expansion in a market that has attracted significant US-based operator interest in 2026 following Hard Rock Bet's entry in July.

Frequently Asked Questions

Who founded Vegas Club Casino?

Vegas Club Casino was launched by G2 Digital, co-founded by Greg Carlin, who previously co-founded Rush Street Gaming and Rush Street Interactive (BetRivers), and Dan Alexander, who launched PlayStar Casino to a top-ten position in the New Jersey market.

What market access agreement does Vegas Club Casino use in New Jersey?

Vegas Club Casino operates under a market access agreement with Caesars Entertainment and holds a licence from New Jersey's Division of Gaming Enforcement.

How large is the New Jersey online casino market?

New Jersey online casino gross gaming revenue reached $271 million in June 2026, a 17.5% year-over-year increase. H1 2026 revenue surpassed $1.59 billion, up 15.0% from H1 2025.

What states and provinces does G2 Digital plan to enter next?

G2 Digital plans to expand to Alberta and Ontario in Canada and Pennsylvania in the United States, subject to regulatory approvals in each jurisdiction.

How does Vegas Club Casino differentiate itself from existing New Jersey operators?

G2 Digital positions Vegas Club Casino around transparent promotional terms and fewer restrictive bonus conditions, prioritising long-term player relationships over short-term promotional competition.

Sources: G2 Digital press release via PR Newswire, Gaming Intelligence: White Hat Gaming powers Vegas Club, AGB: G2 Digital Vegas Club NJ launch