Super Joins EGBA Board of Directors as Superbet Parent Deepens EU Role

Super, the technology group that owns the Superbet betting and gaming brand, has been appointed to the board of directors of the European Gaming and Betting Association (EGBA) in July 2026. The move promotes the company from ordinary EGBA member, a status it has held since October 2024, to a seat at the Brussels body's top decision-making table, placing it alongside bet365, Entain, Flutter Entertainment, Betsson and other leading operators that shape Europe's online gambling policy positions.

The appointment matters because EGBA is the single most influential trade voice for licensed online gambling inside the European Union. Its members already account for roughly 30 percent of Europe's online gross gaming revenue, so who sits on its board helps determine how the industry lobbies Brussels on advertising, player protection, taxation and the fight against the illegal market. For Super, it is the clearest signal yet that the recently rebranded operator wants to be a rule-shaper in Europe, not just a fast-growing challenger.

What exactly did Super join and when?

Super joined the EGBA board of directors in mid-July 2026, the association confirmed. The company first became an EGBA member in October 2024, and its elevation to the board reflects what EGBA described as an active and committed contribution over the roughly 20 months since. Super is the parent group behind Superbet, the sports betting and gaming operator that ranks among the larger privately held businesses in the sector.

Who is Super and how is it different from Super Group?

Super is the corporate identity adopted by the former Superbet Group, which rebranded to Super Technologies on 11 December 2025 to signal a shift from a pure betting operator toward a broader digital entertainment and technology business. It should not be confused with Super Group (SGHC), the separately listed owner of Betway and Spin. Super was founded in Romania by Sacha Dragic, who became sole chief executive in January 2026, and it operates the Superbet brand across markets including Romania, Poland, Serbia and Belgium, with an expansion push in Brazil.

Key facts about Super's EGBA board appointment

• New role: Board of directors seat at EGBA, confirmed July 2026.
• Prior status: EGBA member since October 2024.
• Parent company: Super Technologies, rebranded from Superbet Group on 11 December 2025.
• Founder and CEO: Sacha Dragic, sole CEO from January 2026.
• EGBA scale: members generated about 18 billion euros in combined online gaming revenue in 2025, up 34 percent year on year, per EGBA data.

Who else sits on the EGBA board and membership?

EGBA's full membership is a roll call of Europe's biggest licensed online operators, and the board draws its directors from that group. According to EGBA's own membership listing, the association's full members are bet365, Betsson Group, Entain, Evoke, FDJ United, Flutter Entertainment, LeoVegas Group, Superbet (Super) and Tipico Group, alongside associate and affiliate members such as Aircash, Sumsub and Yaspa in payments and compliance.

Member	Notable brands	Home base
bet365	bet365	United Kingdom
Entain	bwin, Ladbrokes, Coral	United Kingdom
Flutter Entertainment	Betfair, Paddy Power, Sky Betting	Ireland and United States
Betsson Group	Betsson, Betsafe, NordicBet	Sweden and Malta
Evoke	888, William Hill, Mr Green	United Kingdom
Super (Superbet)	Superbet	Romania

Why does an EGBA board seat matter?

A board seat gives Super direct influence over the positions EGBA takes in Brussels and national capitals. EGBA lobbies on the files that most affect operator economics, including advertising and sponsorship restrictions, responsible-gambling standards, anti-money-laundering rules and channelisation, the share of betting that flows to licensed rather than illegal sites. Sitting on the board lets Super help set the agenda rather than simply follow it, which is valuable as the company scales into more regulated European markets.

What did Super and EGBA say?

Super framed the appointment as a statement of intent about how it sees the industry's future in Europe.

"Joining the EGBA Board is an important milestone for Super. More importantly, it reflects our belief that a strong and trusted industry can only thrive within a robust and well-functioning regulatory framework," said Borut Petek, Chief Global Affairs Officer at Super, adding that Europe "has the opportunity to set the global benchmark for a well-regulated gambling and betting market."

Maarten Haijer, Secretary General of EGBA, welcomed the move, saying: "Since joining EGBA, Super has been an active and committed member, and we're delighted to welcome them to our Board."

How big is EGBA's membership commercially?

EGBA members are collectively a heavyweight bloc. The association reported that its members generated about 18 billion euros in combined online gaming revenue in 2025, a 34 percent increase on the prior year, representing close to 30 percent of the European online market. EGBA also recorded 43.8 million active customer accounts across its members and 401 online licences held across 22 jurisdictions, up from 321 licences a year earlier. Casino products made up 48 percent of that revenue and sports betting 46 percent, underlining how central both verticals are to the group Super now helps steer.

Why has Super been rising so fast?

Super has been one of the sector's fastest climbers. In February 2025 the company secured a 1.3 billion euro refinancing package led by Blackstone, and in 2025 it broke into the top 10 of the EGR Power 50 ranking of the industry's most influential operators for the first time. The December 2025 rebrand to Super Technologies was pitched as a repositioning toward a technology-led model, with in-house products spanning loyalty, social and prediction features, and development hubs in Romania, Croatia, Madrid and Amsterdam.

What does the appointment mean for EU gambling policy?

The appointment strengthens the voice of a Central and Eastern European operator on a board historically dominated by Western European and UK-listed groups. Super's home market of Romania and its neighbours are among the faster-growing regulated markets on the continent, and its presence adds a perspective from operators building scale outside the traditional UK, Nordic and German cores. That geographic breadth could shape how EGBA argues for consistent EU-wide standards rather than fragmented national rules.

How does this fit the wider European regulatory picture?

Super joins the board at a moment of intense regulatory activity across Europe. Operators are navigating tighter advertising regimes, higher taxes and closer scrutiny of duty-of-care obligations, while courts and regulators test the boundaries of platform liability. Recent developments, including a European court opinion that Google could be liable for YouTube gambling videos and fresh advertising rules in growth markets such as Brazil, show how quickly the compliance landscape is shifting for the same operators that make up EGBA's board.

What happens next for Super and EGBA?

Super will now take part in setting EGBA's advocacy priorities for the coming year, including its work on European Safer Gambling Week and its engagement with EU institutions. For EGBA, adding a scaling operator with strong Central and Eastern European roots broadens the coalition it can point to when it argues that well-regulated online gambling delivers consumer protection and tax revenue. Expect Super to be more visible in Brussels policy debates and industry forums from here.

Frequently asked questions

What is EGBA?

EGBA is the European Gaming and Betting Association, a Brussels-based trade body that represents leading online gambling operators licensed and regulated in the EU. It lobbies on regulation, promotes responsible-gambling standards and runs European Safer Gambling Week.

Is Super the same as Super Group (SGHC)?

No. Super, formerly Superbet Group and now Super Technologies, is the Romanian founded operator behind the Superbet brand. Super Group (SGHC) is a separate, listed company that owns Betway and Spin. The two are unrelated despite the similar names.

When did Super join the EGBA board?

Super was appointed to the EGBA board of directors in July 2026, having been a member of the association since October 2024.

Who are the other EGBA members?

EGBA's full members include bet365, Betsson Group, Entain, Evoke, FDJ United, Flutter Entertainment, LeoVegas Group, Superbet (Super) and Tipico Group, plus associate and affiliate members in payments and compliance.

How much revenue do EGBA members generate?

EGBA members generated about 18 billion euros in combined online gaming revenue in 2025, up 34 percent year on year and equal to roughly 30 percent of the European online market, according to EGBA.

Updated July 2026. Reporting based on statements from EGBA and Super, and EGBA membership and market data. Primary sources: EGBA membership and SBC News.