Sports Betting
Premier League Gambling Shirt Sponsor Ban 2026/27: How Betano and Other Sportsbooks Are Adapting
The Premier League's voluntary front-of-shirt betting sponsorship ban has taken effect for the 2026/27 season, removing gambling logos from the front of all 20 top-flight jerseys for the first time in two decades. Betano is the case study in how sportsbooks are responding: securing sleeve rights at Aston Villa while adding a Tottenham training kit deal.
iGaming Daily Newsroom··8 min read