#TTJA

Estonia Gambling Tax Cut 2026: Will Stricter Marketing Rules Undo the Gains?

Estonia cut its online gambling GGR tax to 5.5% in January 2026, targeting 4% by 2029 to rival Malta. But a 45% ad non-compliance rate found by the TTJA is creating pressure to tighten marketing rules at the exact moment the market is trying to attract new operators.