FIRST.bet and ADI Predictstreet Expand LatAm Markets

<p><strong>FIRST.bet and ADI Predictstreet have partnered to bring regulated prediction markets to Latin America, launching a joint FIFA World Cup 2026 Prediction Hub that lets FIRST.bet's operator network offer match, player and tournament predictions alongside their existing sportsbook products.</strong> The deal, announced in mid July 2026, pairs ADI Predictstreet's prediction market technology and its status as FIFA's Official Prediction Market Partner with FIRST.bet's regulated distribution across Latin America, Europe and Africa.</p> <h2>What exactly did FIRST.bet and ADI Predictstreet announce?</h2> <p>The two companies announced a partnership to scale regulated prediction markets across Latin America, built around a dedicated FIFA World Cup 2026 Prediction Hub, according to <a href="https://igamingbusiness.com/company-news/first-bet-and-adi-predictstreet-partner-to-scale-regulated-latam-prediction-markets/" target="_blank" rel="noopener">iGaming Business</a> and confirmed by <a href="https://www.yogonet.com/international/news/2026/07/17/125429-firstbet-and-adi-predictstreet-join-forces-to-scale-regulated-prediction-markets-across-latam" target="_blank" rel="noopener">Yogonet International</a>. The hub gives FIRST.bet's operator partners a plug in prediction markets product rather than requiring each operator to build one independently.</p> <h2>Who are Tom Light and Dimitrios Psarrakis?</h2> <p>Tom Light is founder and chief executive of FIRST.bet, a tier one sportsbook technology provider operating across Latin America, Europe and Africa. Dimitrios Psarrakis is chief executive of ADI Predictstreet, the prediction market platform that holds official status as FIFA's Prediction Market Partner for the 2026 World Cup. Light said prediction markets are "one of the most exciting new ways fans engage with sport, and the FIFA World Cup 2026 has proven the moment is now," while Psarrakis called Latin America "one of the most exciting growth opportunities for regulated prediction markets."</p> <h2>What is the FIFA World Cup 2026 Prediction Hub?</h2> <p>It is a dedicated prediction markets product covering matches, teams, players and defining moments through the tournament's final rounds, built to run on top of FIRST.bet's existing sportsbook infrastructure. Both companies have described it as a first step rather than a one off, with plans to extend the hub to other sports and competitions once the World Cup concludes.</p> <h2>What technology powers the platform?</h2> <p>The hub runs on ADI Chain, which ADI Predictstreet describes as institutional grade digital infrastructure designed to support millions of concurrent users, and which separately, per <a href="https://www.yogonet.com/international/news/2026/07/06/125236-adi-predictstreet-to-expand-into-new-prediction-markets-after-fifa-world-cup" target="_blank" rel="noopener">Yogonet's reporting</a> on ADI Predictstreet's broader roadmap, uses ZKsync's Airbender zero knowledge proof technology. The platform accepts both traditional payment methods and supported digital currencies, and is backed by what ADI Predictstreet calls a proprietary football intelligence engine built on more than a decade of FIFA World Cup data.</p> <h2>Why is Latin America central to this partnership?</h2> <p>Latin America is one of the fastest growing regulated betting regions in the world right now, driven partly by World Cup demand, and FIRST.bet already has what Psarrakis called a "strong regulatory footprint" there. Rather than ADI Predictstreet building local distribution from scratch, it is plugging into an operator network that already has licenses and player relationships across the region, which is the fastest way to get a new product like prediction markets in front of real bettors during a live World Cup.</p> <h2>How does this fit into ADI Predictstreet's wider partner network?</h2> <p>FIRST.bet is the latest in a rapid run of ADI Predictstreet partnerships built around the 2026 World Cup. In the same window, ADI Predictstreet signed LSports as its official data partner, with LSports supplying pre-match and in-play data and its full StatScore suite; ADI Predictstreet's CEO said the company "needed a data partner who could match our pace without compromising on coverage," and LSports delivered a signed agreement in roughly two weeks after a test account went out within 24 hours, according to <a href="https://focusgn.com/lsports-becomes-official-data-partner-to-adi-predictstreet-during-fifa-world-cup-2026-and-beyond" target="_blank" rel="noopener">FocusGN</a>. ADI Predictstreet had already partnered with <a href="https://igamingdailynews.co/matchbook-powers-adi-predictstreet-prediction-markets-in-five-regulated-countries">Matchbook to power its prediction markets across five regulated countries</a>, and separately counts Fanatics Markets, DAZN and Kalshi among its distribution partners.</p> <table> <tr><th>Partner</th><th>Role</th><th>Region or focus</th></tr> <tr><td>FIRST.bet</td><td>Sportsbook distribution</td><td>Latin America, Europe, Africa</td></tr> <tr><td>Matchbook</td><td>Sportsbook distribution</td><td>United Kingdom, Ireland, Brazil</td></tr> <tr><td>Fanatics Markets</td><td>Sportsbook distribution</td><td>United States</td></tr> <tr><td>DAZN</td><td>Media and streaming distribution</td><td>Global</td></tr> <tr><td>Kalshi</td><td>Exchange distribution</td><td>Global</td></tr> <tr><td>LSports</td><td>Sports data supply</td><td>Global, all sports covered by LSports</td></tr> </table> <h2>What regulatory backing does ADI Predictstreet have?</h2> <p>ADI Predictstreet recently secured regulatory clearance from Gibraltar covering operational resilience, consumer protection, compliance and market integrity, which Psarrakis said "validates both our platform and our approach to responsible innovation." Gibraltar's Minister for Justice, Trade and Industry, Nigel Feetham KC MP, said the company's vision had, in a matter of months, "gained global recognition through the FIFA World Cup and a series of landmark international partnerships," a comment reported by Yogonet.</p> <h2>How is a prediction market different from a normal sports bet?</h2> <p>A prediction market lets users take a position on the outcome of an event, such as who wins a match or which player scores next, with pricing that moves based on where money and sentiment are flowing, similar in structure to platforms like Kalshi or Polymarket rather than a fixed odds sportsbook line. FIRST.bet's operators can now offer this as an addition to standard fixed odds betting rather than as a replacement for it, giving bettors a second way to engage with the same World Cup matches.</p> <h2>What happens after the World Cup ends?</h2> <p>Both companies have said the World Cup hub is a starting point, with ADI Predictstreet's broader roadmap already pointing to prediction markets across other sports, entertainment, culture, weather and selected political events once the tournament concludes. For FIRST.bet specifically, the World Cup launch gives its operator partners in Latin America a live product to test demand on before deciding how far to expand prediction markets into their day to day offering.</p> <h2>What does this mean for Latin American operators and bettors?</h2> <p>Operators on FIRST.bet's network get a ready built prediction markets product without having to source their own technology or liquidity, which lowers the cost of testing a new vertical during a peak demand event. For bettors, it means an additional, regulated way to engage with World Cup matches through licensed local operators rather than through unregulated offshore prediction platforms, which regulators across Latin America have flagged as a growing concern during the tournament.</p> <h2>Frequently asked questions</h2> <h3>What did FIRST.bet and ADI Predictstreet announce?</h3> <p>A partnership to scale regulated prediction markets across Latin America, launched through a joint FIFA World Cup 2026 Prediction Hub covering matches, teams, players and tournament moments.</p> <h3>What is ADI Predictstreet?</h3> <p>ADI Predictstreet is a prediction market platform and FIFA's Official Prediction Market Partner for the 2026 World Cup, running on its own ADI Chain infrastructure and partnered with operators including Matchbook, Fanatics Markets, DAZN and Kalshi.</p> <h3>Who is FIRST.bet?</h3> <p>FIRST.bet is a tier one sportsbook technology provider, founded and led by chief executive Tom Light, operating across Latin America, Europe and Africa.</p> <h3>Does this replace sports betting on FIRST.bet's platform?</h3> <p>No. Prediction markets are being added alongside FIRST.bet's existing fixed odds sportsbook, giving operators a second product rather than a replacement.</p> <h3>Is ADI Predictstreet regulated?</h3> <p>Yes. ADI Predictstreet has secured regulatory clearance from Gibraltar covering operational resilience, consumer protection, compliance and market integrity.</p> <p><em>Updated July 2026.</em></p>