ThrillTech Makes African Debut Through 888AFRICA Partnership in Mozambique

ThrillTech, the jackpot side-bet technology company, has entered the African iGaming market for the first time through a live deployment of its Segunda Chance product with 888AFRICA's 888Bets brand in Mozambique, marking the first operator integration to go live under ThrillTech's partnership with platform provider Sportingtech.

• ThrillTech's Segunda Chance is an opt-in, player-funded jackpot side-bet product that runs alongside existing sports bets
• 888Bets, 888AFRICA's Mozambique-facing brand, is the first operator to go live via ThrillTech's Sportingtech distribution partnership
• ThrillTech co-founder Benjamin Bradtke calls the African debut "a fantastic milestone"
• The African iGaming market recorded 37% year-on-year revenue growth for Super Group in Q3 2025, one of the fastest growth rates globally
• Kenya's mobile data subscriptions now exceed the country's total population, at 60.2 million versus 57 million citizens
• William Hill exited 13 African markets in 2025, leaving space for specialist technology providers to establish regional positions

What Is ThrillTech's Segunda Chance Product?

Segunda Chance is a side-bet jackpot engine designed to sit alongside a sports bettor's standard wager. Players opt in to place a secondary stake, creating a separate player-funded jackpot pool that pays out independently of the underlying game or bet outcome. ThrillTech describes the offering as "an exciting, non-intrusive opportunity and another chance to win big alongside their usual play."

The architecture is designed to integrate into existing sportsbook and casino platforms without requiring significant modification to the core product. That plug-in nature was central to the speed of the 888AFRICA deployment: ThrillTech co-founder Benjamin Bradtke noted that "this rapid, flawless deployment" was a direct demonstration of the value of the Sportingtech distribution partnership.

Who Is 888AFRICA and Why Does the Partnership Matter?

888AFRICA is a multi-market African betting operator led by CEO and co-founder Christopher Coyne. The company runs betting platforms across several African jurisdictions under various local brand names, with 888Bets serving the Mozambique market. Coyne described the company's guiding principle as delivering "the most dynamic and engaging betting experience across our active markets."

The operator's decision to integrate ThrillTech's jackpot product as the first live adopter under the Sportingtech framework positions 888AFRICA as a testing ground for the technology across the continent. If the Mozambique launch performs to expectations, wider rollout to 888AFRICA's other active markets becomes a natural next step. The company is distinct from the global 888 Holdings group.

What Is the Sportingtech Distribution Partnership?

ThrillTech's ability to reach operators at scale depends on integration agreements with platform providers. Its partnership with Sportingtech, a sportsbook and casino platform vendor with significant African footprint, creates a distribution channel that allows ThrillTech to be pre-integrated into Sportingtech-powered operators without a lengthy standalone technical integration.

888Bets is the first operator to go live under this arrangement, which means the Mozambique launch is also a proof of concept for the distribution model itself. A successful launch opens the pipeline for other Sportingtech clients to adopt Segunda Chance at relatively low onboarding cost, potentially accelerating ThrillTech's African rollout significantly.

Why Is Africa Such a Significant iGaming Market in 2026?

Africa's iGaming market has moved from an emerging opportunity to an active growth story. Super Group, the operator behind the Betway and Spin brands, reported a 37% year-on-year increase in African iGaming revenue during Q3 2025, one of the strongest regional growth rates recorded by any major operator globally. Kenya and South Africa lead the continent in player engagement, with 82.1% and 73% of surveyed adults reporting participation in gambling activities respectively, according to GeoPoll research.

The mobile infrastructure driving this growth is remarkable. Kenya had 60.2 million active mobile data subscriptions by September 2025, a number that exceeds the country's entire population of approximately 57 million, reflecting multi-device ownership and the depth of mobile-first connectivity. This underlines that mobile-optimised iGaming products are not optional in this market: they are the market.

Ghana is identified by Super Group as a major growth driver, while Egypt, with a population of more than 100 million, is emerging as what analysts describe as Africa's next "super-sized" iGaming market. Our earlier reporting on Nigeria's fragmented gambling regulation also illustrates the complexity operators and technology providers must navigate across the continent's diverse jurisdictions.

Who Else Is Active in African iGaming Technology?

The competitive landscape in African iGaming is shifting. Super Group's Betway brand has significant presence across multiple markets and continues to expand. William Hill, in contrast, exited 13 African markets in 2025, a retreat that created space for more nimble or regionally focused operators and technology providers.

888AFRICA occupies a mid-tier position, operating at meaningful scale without the overhead of a global brand. That profile makes it an attractive early adopter for product companies like ThrillTech, which need live deployments with real players to demonstrate product-market fit before approaching larger operators. The sector is watching whether the ThrillTech model proves viable at scale in markets characterised by lower average stakes and high mobile dependency.

What Are the Regulatory Conditions in Mozambique?

Mozambique has an established legal framework for sports betting, which enabled 888Bets to operate as a licensed brand in the market. Regulatory maturity varies considerably across African jurisdictions. Kenya has implemented advertising restrictions and tightened operator licensing. Zimbabwe, Senegal, and Zambia have introduced significant tax increases that have affected operator economics.

Mozambique sits at a different point on this regulatory curve, offering a relatively accessible environment for new product launches. That regulatory accessibility, combined with a growing mobile subscriber base, makes it a logical entry point for a technology provider making its first African deployment, where the risks of an untested product in a new market are lower than in a flagship jurisdiction like South Africa or Kenya.

What Does the Deal Mean for Jackpot Technology in African Sports Betting?

Side-bet jackpot products have historically performed well in certain African markets, where the appeal of transformative prizes resonates particularly strongly with a demographic that skews younger than in Western European markets and where average stake sizes tend to be lower. Segunda Chance's player-funded model means the jackpot pool grows from player contributions rather than operator subsidies, which reduces the operator's financial exposure while maintaining prize excitement.

If ThrillTech's Mozambique launch demonstrates that the product drives incremental handle and improves player retention, it could accelerate adoption across other Sportingtech-integrated operators and open conversations with larger African operators currently running their own proprietary jackpot mechanisms. The timing, with major players like William Hill retreating and mobile penetration continuing to rise, is opportune.

Source: SlotBeats, July 27 2026; Intergame Online, July 23 2026.

Frequently Asked Questions

What is ThrillTech's Segunda Chance product?

Segunda Chance is an opt-in jackpot side-bet product. Players place a secondary stake alongside their existing bet to enter a player-funded jackpot pool that pays out independently of the underlying game outcome.

Where has ThrillTech launched in Africa?

ThrillTech's African debut is in Mozambique, through 888AFRICA's 888Bets brand.

What is 888AFRICA?

888AFRICA is a multi-market African betting operator, distinct from the global 888 Holdings group, led by CEO and co-founder Christopher Coyne and operating across several African jurisdictions.

How fast is the African iGaming market growing?

Super Group reported 37% year-on-year growth in African iGaming revenue in Q3 2025. Mobile penetration in key markets like Kenya now exceeds 100% of the population by number of subscriptions, at 60.2 million subscriptions versus a 57 million population.

Which platform powers the ThrillTech and 888AFRICA integration?

The deployment uses Sportingtech's sportsbook and casino platform. ThrillTech has a distribution partnership with Sportingtech, and 888Bets is the first operator to go live under that arrangement.

Updated July 2026